New Horizons, New Ventures: What Entrepreneurs Can Learn from William Faulkner

Explore the profound connection between literary bravery and entrepreneurial success, inspired by the author of "The Sound and the Fury."

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William Faulkner, a titan of American literature, once remarked, "You cannot swim for new horizons until you have courage to lose sight of the shore." This profound statement, born from a life dedicated to forging new literary paths, resonates deeply with the spirit of entrepreneurship, particularly for those navigating the often-unpredictable currents of creative industries. It speaks directly to the necessity of embracing the unknown, a fundamental prerequisite for innovation and significant achievement in the business world.

The Entrepreneurial Leap: Leaving Familiar Shores

For any entrepreneur, the "shore" represents the known: the steady paycheck, the predictable career path, the conventional way of doing business. To launch a venture, especially a creative one, is to consciously decide to leave that safety behind. It’s an act of immense courage, fueled by a vision of "new horizons"—a unique product, a disruptive service, or a novel way of impacting the world. This journey into uncharted waters inherently involves risk. There are no guarantees of success, no well-trodden paths to follow. Like a swimmer venturing into the open sea, the creative entrepreneur faces potential challenges – financial instability, market rejection, the sheer loneliness of forging a unique path. Faulkner's words underscore that without the bravery to accept these uncertainties and to temporarily (or even permanently) lose sight of traditional comforts and assurances, the pursuit of groundbreaking innovation remains an unrealized dream.

Faulkner's Own Voyage: A Testament to Creative Courage

Faulkner himself was no stranger to "losing sight of the shore" in his professional life. He was a literary innovator, shattering conventional narrative structures with techniques like stream of consciousness, multiple perspectives, and non-linear timelines in masterpieces such as The Sound and the Fury and As I Lay Dying. These were not safe choices; they challenged readers and critics alike, and commercial success was not immediate. He could have remained tethered to more traditional, and potentially more lucrative, forms of storytelling. Instead, Faulkner courageously delved into the complexities of human psychology and the American South, creating his iconic, fictional Yoknapatawpha County – a bold act of world-building that was entirely his own. He faced periods of financial struggle and critical bewilderment, yet he persisted in his unique vision. His willingness to experiment, to push the boundaries of the novel, and to explore uncomfortable truths, even when it meant alienating some or forgoing immediate popular acclaim, is a powerful demonstration of his own maxim. He chose the turbulent waters of artistic innovation over the calm bay of convention.

Inspiration for Today's Creative Pioneer

What, then, can a creative entrepreneur in today's dynamic world glean from Faulkner's insight? The message is timeless and incredibly pertinent. In a landscape saturated with fleeting trends and imitation, the courage to be original, to deviate from the norm, and to pursue a singular vision is paramount.

Consider these points:

  • Embrace Uncertainty as an Ally: The fear of the unknown can be paralyzing. Faulkner's wisdom encourages a reframing of this fear into an acceptance of uncertainty as the fertile ground from which true innovation springs. New horizons are, by definition, unseen and unfamiliar.

  • Dare to Be Different: Your unique creative vision is your most valuable asset. Like Faulkner who forged a distinctive literary style, don't be afraid to develop business models, products, or services that challenge the status quo, even if they seem risky or unconventional.

  • Persevere Through Initial Obscurity: Faulkner’s journey to literary acclaim was not instantaneous. Groundbreaking ideas often take time to gain traction. The courage to "lose sight of the shore" also implies the resilience to keep swimming even when the destination isn't immediately visible and accolades are scarce.

  • Define Your Own "New Horizon": Success isn’t solely measured by conventional metrics. Faulkner sought to explore the depths of the human condition through his art. For a creative entrepreneur, the "new horizon" might be about building a sustainable ethical brand, fostering a unique company culture, or making a profound artistic statement, as much as it is about profit.

Faulkner’s quote is a call to bold action. It reminds every creative entrepreneur that the most rewarding ventures, the ones that truly redefine landscapes and leave a lasting impact, are found beyond the comfortable confines of the familiar. It requires looking out to the vast expanse of possibility and having the courage to take that initial, challenging, but ultimately liberating, plunge.


Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.


Joshua Black

Joshua mainly spends his time writing about public figures and entrepreneurs. When not at the keyboard, he’s likely walking his neighbor’s cat. He’s here to make you think, dream, and conquer.

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