From Problem-Focused to Solution-Oriented: A Guide for Creative Entrepreneurs

How to cultivate a solution-oriented mindset and drive innovation in your creative ventures

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"Leaders think and talk about the solutions. Followers think and talk about the problems." This quote by Brian Tracy encapsulates a fundamental difference in mindset that separates those who lead and innovate from those who remain passive. For a creative entrepreneur, this distinction is not just relevant; it's crucial for success.

Solution-Oriented Thinking

The quote emphasizes that leadership, especially in entrepreneurship, is about proactively seeking and discussing solutions. An entrepreneur, by nature, identifies a gap or a problem in the market and envisions a solution. This solution-oriented approach is what drives them to create a new product, service, or business model. They don't dwell on the obstacles; they focus on overcoming them.

Consider the example of Elon Musk. Instead of being deterred by the challenges of electric vehicles (limited range, long charging times), he focused on developing innovative battery technology and building a charging infrastructure. His companies, Tesla and SpaceX, are testaments to the power of solution-oriented thinking. SpaceX faced numerous launch failures, which would have discouraged many. However, the company focused on finding solutions to the technical problems, ultimately leading to reusable rocket technology. This dramatically reduced the cost of space travel.

Problem-Focused Thinking

In contrast, the quote suggests that those who "follow" tend to concentrate on the problems. This isn't to say that identifying problems is inherently bad. In fact, problem identification is often the first step towards innovation. However, the key difference lies in the response. A follower may get stuck in the problem, becoming overwhelmed by its complexity or using it as an excuse for inaction.

Brian Tracy's Demonstration

Brian Tracy, the author of the quote, has demonstrated its veracity through his own career. As a self-made millionaire, he didn't dwell on his early struggles. Instead, he sought solutions, constantly learning and developing new skills. He built a successful career as a speaker, author, and consultant, focusing on providing solutions to business challenges. His extensive body of work, including numerous books and training programs, reflects a consistent focus on helping others overcome obstacles and achieve their goals. He provides actionable strategies and techniques, embodying the solution-oriented mindset he advocates.

Inspiration for Today's Creative Entrepreneur

For a creative entrepreneur in today's world, this quote offers a powerful source of inspiration. Here are some key takeaways:

  • Embrace Challenges as Opportunities: View problems not as roadblocks, but as opportunities for innovation and creative problem-solving. Every problem is a chance to develop a unique solution and create value.

  • Focus on Action: Don't get bogged down in analysis paralysis. While planning is important, prioritize taking action and experimenting with different solutions.

  • Cultivate a Positive Mindset: Maintain a solution-oriented attitude, even in the face of setbacks. Believe that solutions exist and that you have the ability to find them.

  • Be a Source of Inspiration: As a creative entrepreneur, you have the potential to inspire others. By focusing on solutions, you can motivate your team, your customers, and your community.

  • Develop Resilience: The path of an entrepreneur is rarely smooth. A solution-oriented mindset will help you bounce back from failures and persist in the face of adversity.

By internalizing this message, a creative entrepreneur can cultivate the mindset of a leader, drive innovation, and achieve lasting success. The ability to identify, articulate, and implement solutions is what sets a true entrepreneur apart.


Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.


Joshua Black

Joshua mainly spends his time writing about public figures and entrepreneurs. When not at the keyboard, he’s likely walking his neighbor’s cat. He’s here to make you think, dream, and conquer.

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