Use Grandparents Day to Market Your Business with The Industry Leader's Educational Content

Celebrate Grandparents Day with The Industry Leader and Learn New Skills to Grow Your Business

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Grandparents Day is a secular holiday celebrated in the United States on the first Sunday after Labor Day. It was first celebrated in 1973 in West Virginia, and was proclaimed a national holiday by President Jimmy Carter in 1978.

The holiday was founded by Marian McQuade, a West Virginian who was inspired to create a day to honour grandparents after visiting a nursing home and seeing how many of the elderly residents did not receive visits from their families. She believed that grandparents play an important role in the lives of their grandchildren, and that they should be recognized and celebrated.

There are many ways to celebrate Grandparents Day. Some people visit their grandparents, take them out to eat, or send them cards and gifts. Others host family gatherings or potlucks. There are also many community events that celebrate Grandparents Day, such as concerts, festivals, and fairs.

Here are some ideas for how to celebrate Grandparents Day:

• Visit your grandparents and spend time with them.

• Take them out to eat or do something they enjoy.

• Send them a card or letter telling them how much you love and appreciate them.

• Make them a grandparent's day gift, such as a piece of art, a photo album, or a homemade meal.

• Host a family gathering or potluck in their honour.

• Volunteer at a local nursing home or senior centre.

• Donate to a charity that supports grandparents.

Regardless of how you choose to celebrate Grandparents Day, it is a special opportunity to show your love and appreciation for the grandparents in your life.

Here are some other interesting facts about Grandparents Day:

• The first Grandparents Day was celebrated in West Virginia in 1973.

• President Jimmy Carter proclaimed the first Sunday after Labor Day as National Grandparents Day in 1978.

• The National Grandparents Day Council is a non-profit organisation that promotes Grandparents Day and provides resources for families and communities.

• The theme for Grandparents Day 2023 is "Grandparents: The Gift of Love."

Leverage this holiday to grow your business

Here are some ways business leaders and entrepreneurs can leverage Grandparents Day to market and grow their businesses:

• Offer discounts or promotions for grandparents. This could be a good way to attract new customers and get grandparents to spend time with their grandchildren. For example, a restaurant could offer a free meal for grandparents with the purchase of a child's meal. Or, a store could offer a discount on clothing or toys for grandchildren.

• Run social media campaigns. Use social media to promote your business and encourage people to celebrate Grandparents Day with their loved ones. You could share photos and videos of grandparents and grandchildren, or offer special deals and discounts.

• Partner with local businesses. Partner with other businesses that cater to grandparents, such as nursing homes, senior centres, or daycares. You could offer joint promotions or events to attract customers.

• Get involved in the community. Volunteer your time or donate to a charity that supports grandparents. This is a great way to show your support for grandparents and build goodwill with the community.

• Create educational content. Share articles, infographics, or videos about the importance of grandparents. This is a great way to educate people about the role of grandparents and why they should be celebrated.

By taking advantage of Grandparents Day, business leaders and entrepreneurs can reach a new audience, boost sales, and build goodwill with the community.

Here are some specific examples of how businesses have leveraged Grandparents Day:

• Applebee's: Applebee's offered a free meal for grandparents with the purchase of a child's meal on Grandparents Day in 2022. This promotion was a huge success, and Applebee's saw a significant increase in sales.

• Amazon: Amazon ran a social media campaign on Grandparents Day in 2022. The campaign featured photos and videos of grandparents and grandchildren, and it encouraged people to celebrate Grandparents Day by shopping on Amazon. The campaign was very successful, and it generated a lot of positive buzz for Amazon.

• Kohl's: Kohl's partnered with the National Grandparents Day Council in 2022. The partnership included a joint promotion and a donation to the National Grandparents Day Council. The promotion was a success, and it helped to raise awareness of Grandparents Day.

These are just a few examples of how businesses can leverage Grandparents Day to market and grow their businesses. With a little creativity and effort, you can come up with a strategy that works for your business.

How can The Industry Leader help?

Here are some ways we’re celebrating the holidays this month:

• 50% Off All Educational Content + DIY Resources from The Industry Leader. Ends on Friday, September 29th at 11:59 PM EST.

This is a great opportunity for business leaders and entrepreneurs to learn new skills and improve their businesses. The Industry Leader offers a wide variety of educational content, including courses, workshops, and webinars. We also have a library of DIY resources that can help businesses save time and money.

If you're interested in growing your business, I encourage you to take advantage of this offer. The Industry Leader can help you learn the skills you need to succeed, and their DIY resources can save you time and money.

In addition to the educational content and DIY resources, The Industry Leader also offers a variety of other services that can help businesses grow. These services include:

• Marketing and advertising: The Industry Leader can help you develop a marketing plan and create effective advertising campaigns.

• Business consulting: The Industry Leader can provide you with guidance and support as you grow your business.

• Networking: The Industry Leader can connect you with other business leaders and entrepreneurs who can help you grow your business.

If you're serious about growing your business, I encourage you to contact The Industry Leader today. They can help you take your business to the next level.

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Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.

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