How to Market and Grow Your Business During World Vegan Month
A guide to celebrating World Vegan Month in a way that benefits everyone
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World Vegan Month is an annual celebration of veganism, which is a way of living that seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms it denotes the practice of dispensing with all products of animal origin—including meat, poultry, fish, eggs, dairy, and honey—and the avoidance of products that harm or exploit animals.
History
World Vegan Month was established in 1994 by The Vegan Society, which is the world's oldest vegan charity. The first World Vegan Day was celebrated on November 1, 1994, to mark the 50th anniversary of the founding of The Vegan Society. World Vegan Month was created to extend the celebration of veganism over a longer period of time, and to raise awareness of the vegan lifestyle and its benefits.
Celebration
World Vegan Month is celebrated all over the world by vegans and non-vegans alike. There are many ways to celebrate World Vegan Month, including:
Trying vegan food: If you're not already vegan, World Vegan Month is a great time to try some vegan food. There are many delicious and nutritious vegan recipes available online and in cookbooks. You can also find vegan food at many restaurants and grocery stores.
Attending vegan events: There are many vegan events held throughout World Vegan Month, such as potlucks, cooking classes, and film screenings. Attending these events is a great way to learn more about veganism and to meet other vegans.
Supporting vegan businesses: There are many vegan businesses that offer a variety of products and services. By supporting these businesses, you're helping to promote the vegan movement.
Spreading the word about veganism: One of the best ways to celebrate World Vegan Month is to talk to your friends and family about veganism. Let them know about the benefits of veganism for animals, humans, and the environment. You can also share vegan recipes and information about vegan events on social media.
Here are some additional ideas for celebrating World Vegan Month:
Host a vegan dinner party: Invite your friends and family over for a delicious vegan meal. This is a great way to introduce them to vegan food and to show them how easy and enjoyable it can be to eat vegan.
Take part in a vegan challenge: There are many different vegan challenges available online and in social media groups. These challenges can help you to learn more about veganism and to try new vegan foods.
Donate to a vegan charity: There are many vegan charities that are working to promote the vegan movement and to help animals. Donating to a vegan charity is a great way to support their work and to make a difference for animals.
Celebrate however you want – World Vegan Month is a great opportunity to learn more about veganism and to spread the word about this compassionate lifestyle.
Leverage this holiday to grow your business
How business leaders and entrepreneurs should leverage the World Vegan Month holiday to market and grow their businesses:
Create and share vegan content: Create and share blog posts, social media posts, and email newsletters about veganism, vegan products, and the benefits of veganism. This will help to educate your audience about veganism and raise awareness of your brand.
Offer vegan discounts and promotions: Offer discounts and promotions on your vegan products or services during World Vegan Month. This is a great way to attract new customers and encourage existing customers to try new products or services.
Partner with other vegan businesses: Partner with other vegan businesses to cross-promote your products and services. This is a great way to reach a new audience and to offer your customers more options.
Host vegan events: Host vegan events, such as cooking classes, potlucks, and film screenings. This is a great way to connect with your audience and to promote your brand.
Support vegan charities: Support vegan charities by donating money or volunteering your time. This is a great way to show your commitment to veganism and to make a difference for animals.
How can The Industry Leader help?
This month, The Industry Leader is offering 30% off all services from The Industry Leader for Native American-owned and Family-owned businesses. Offer ends on Friday, December 01st at 11:59 PM EST.
Note: This offer is specific to Native American-owned and family-owned businesses.
Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.
