Case Study: A Modern Makeover for a Legacy Textile Brand
Disclaimer: This organization’s name has been changed to protect client privacy.
The Challenge: Building a Modern Website for a Legacy Textile Brand
Luxury Textile Printmakers is a family-owned textile manufacturing company based in Brooklyn, New York. With over 30 years of history in the industry, they’ve built a strong reputation for quality craftsmanship and long-standing client relationships.
But even established brands must evolve.
Their primary challenge was clear: they needed a modern, responsive website that could help them reach new clients—without losing the authenticity of their legacy. While many small businesses face financial or staffing constraints, this client did not. Instead, they needed a partner who could blend storytelling, design, and web development to capture both their past and their potential.
Their existing Wix website was outdated in both design and content. It lacked clear messaging, visual appeal, and a strong user experience. The client was already familiar with Wix but hadn’t fully utilized its capabilities. They wanted a design that was visually compelling, mobile-friendly, and easy to maintain, all while showcasing their heritage and elevating their digital presence.
Our Solution: Brand Storytelling Meets Web Design on Wix
At The Industry Leader, we specialize in helping businesses align their digital presence with their growth goals. For this project, we focused on web design, brand storytelling, copywriting, and user experience (UX) strategy, all executed through the Wix platform.
Our process began with immersive discovery. We visited the client’s production facility, met with leadership, and carefully documented the story behind the brand. From there, we created a content strategy and developed copy that emphasized their core differentiators: craftsmanship, family legacy, and forward-thinking innovation.
We designed a new site layout that reflected their brand identity and optimized it using Wix’s advanced features:
Dynamic pages to highlight products and partnerships
Mobile-responsive layouts for modern users
Search engine optimization (SEO) for increased discoverability
Video and image integration for rich storytelling
Back-end training so the client’s team could manage future updates easily
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The Results: 300% Increase in Website Traffic and New Business Growth
Within just a few weeks of launch, the new website delivered measurable results:
A 300% increase in weekly website traffic
A surge in qualified inbound inquiries from designers and manufacturers
A stronger brand perception among both returning and prospective clients
The client now has a fully responsive, SEO-optimized Wix website that not only showcases their history but positions them for long-term growth. It’s a powerful example of how design, content, and platform expertise can come together to create business momentum.
Why This Matters for Your Business
Whether you run a legacy business or a new venture, your website is often the first impression you make. In today’s competitive marketplace, outdated design or weak storytelling can be a barrier to growth. We help companies like yours modernize without losing their identity—using platforms like Wix, Squarespace, and WordPress to build powerful digital experiences that convert.
Looking to elevate your business with a high-impact website?
Let’s talk. Book a free discovery call today and find out how The Industry Leader can help you align your brand, message, and digital presence for the next phase of growth.
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