Who’s Voting—and Who’s Not? NYC Turnout Patterns and the Stakes in 2025
An incumbent relies on a predictable base while a progressive challenger bets on mobilizing a new electorate. Who wins in 2025 depends entirely on who shows up.
every industry needs a leader
•
empower the leader in you
•
every industry needs a leader • empower the leader in you •
In the 2021 Democratic primary that effectively decided New York City’s mayorship, only about 23% of registered Democrats cast a ballot. This wasn’t an anomaly; it was business as usual. For a city of nearly 8.5 million people, major decisions are consistently made by a small, self-selecting slice of the population. As the 2025 mayoral race begins to take shape, this chronic participation gap poses the central question: will the election be won by activating the usual base, or by awakening a sleeping giant? The answer will determine the city’s direction, shaping everything from housing policy to public safety for millions of New Yorkers.
The Reliable Voter Base: Who Shows Up
New York City’s municipal elections are anchored by a predictable and reliable electorate. Demographically, these voters are older, more established, and more likely to be homeowners. Data consistently shows that New Yorkers aged 60 and over are the most dependable voting bloc, turning out at significantly higher rates than their younger counterparts. In the 2021 mayoral primary, voters over 50 accounted for more than half of all ballots cast, despite making up a smaller portion of the city's overall population.
Racial and ethnic patterns also define this base. Historically, White and Black voters participate more consistently in local elections than Latino and Asian American voters. According to analysis from the CUNY Graduate Center, White voters in 2021 were overrepresented in the electorate compared to their share of the population, a trend that grants their priorities outsized influence. This reliable, moderate-to-conservative coalition of older voters and homeowners, particularly in Brooklyn, Queens, and Staten Island, formed the bedrock of support for Mayor Eric Adams. For an incumbent like Adams, maintaining the loyalty of this group—which prioritizes stability and public safety—is the most direct path to reelection.
The Missing Millions: Who’s Still Sitting Out
For every reliable voter, there are several eligible New Yorkers who stay home. This group of “missing millions” is younger, more diverse, and more economically precarious. Turnout among voters aged 18–29 in mayoral elections is often in the single digits, a stark illustration of youth disengagement from local politics. This group is joined by a massive contingent of Latino and Asian American New Yorkers—the city’s fastest-growing demographics, yet persistently underrepresented at the polls. Combined, they represent a vast, untapped electoral power.
Many of these potential voters are renters, work multiple jobs, and live in neighborhoods historically neglected by the political establishment. For a progressive challenger like Zohran Mamdani, these are not just missing voters; they are the entire strategic focus. His platform, centered on tenant rights, wealth redistribution, and challenging institutional power, is explicitly designed to resonate with those who feel the current system has failed them. His success hinges not on persuading the traditional base, but on mobilizing a new one—a far more difficult, but potentially revolutionary, task.
Structural and Cultural Barriers
The reasons for non-participation are complex, ranging from logistical hurdles to deep-seated cynicism. For many immigrant communities, language barriers and a lack of translated materials make navigating the voting process difficult. For low-wage workers, taking time off to vote—even during early voting periods—can mean lost income. A 2022 report from the Center for Civic Design highlighted how confusing ballot design and a lack of accessible polling information can deter even motivated voters.
Beyond these structural issues lies a profound cultural barrier: distrust. In communities with histories of systemic disinvestment and over-policing, the belief that voting can bring meaningful change is understandably weak. When political campaigns focus their resources on likely voters, they perpetuate a cycle where non-voters are never contacted, their issues are never addressed, and their cynicism is validated. While recent reforms like automatic voter registration and expanded early voting aim to lower these barriers, they cannot single-handedly build trust in a system many feel has never served them.
The 2025 Effect: What Might Change This Year
Heading into 2025, several factors could disrupt these established patterns. Civic engagement groups like NYC Votes and various community-based organizations are intensifying their registration and get-out-the-vote efforts, specifically targeting underrepresented communities with culturally competent outreach. The strategic divergence between the likely candidates will also play a key role. Mayor Adams will likely double down on his base, framing the election as a choice between order and chaos. In contrast, a challenger like Mamdani must invest heavily in grassroots organizing, digital outreach, and policy platforms that speak directly to the material needs of unlikely voters.
Furthermore, New York City’s ranked-choice voting (RCV) system adds another layer of complexity. RCV can incentivize candidates to build broader coalitions beyond their core base to capture second- and third-choice rankings. This could either moderate candidates’ rhetoric or, in a fractured field, allow a candidate with a passionate but relatively small base to build a winning coalition. The system’s impact on turnout remains a subject of debate; while some argue it encourages participation, others fear it confuses voters unfamiliar with the process.
Conclusion: What’s at Stake When People Opt Out
Ultimately, an election is a reflection of those who participate. When only a fraction of the city votes, the resulting government naturally reflects the priorities of that small group. A city where older homeowners are the dominant electoral force will prioritize property values and traditional policing. A city where young renters and new immigrants are mobilized could shift focus dramatically toward tenant protections, social services, and climate resilience. The 2025 mayoral race is more than a contest between candidates; it is a battle over who gets to define New York City’s future. The outcome will be decided not just by who votes, but by the millions who must first be convinced that their voice matters at all.
Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.
